Scale Up Media

Overview

Scale Up Media works in demand generation for insurance and consumer finance. MTB’s project scope covered custom software for the performance media team across desktop, mobile, and web.

The challenge

The engagement called for software across three application surfaces. Product decisions and implementation needed to address desktop, mobile, and web use as part of the same delivery scope.

Our approach

MTB’s work spanned product strategy, cross-platform application development, and production delivery. The engagement combined decisions about the product with the work required to build applications for each surface.

The case concerns the custom software engagement. Scale Up Media’s public agency website provides business context; it is separate from the private applications described in the portfolio.

The outcome

The engagement spans desktop, mobile, and web delivery for a performance media team, connecting product planning with application development and production delivery.